News Analysis: Alaskan Authorities know: “Visitors Bring Dollars To The Local Economy And Pleasant Visitations Bring Others Unceasingly”. This Simple Mantra, when combined with Market Analysis of “Who Might Be Interested in Seeing What We Have?” is a good point of commencement. The follow-on is that “While People Make A Visit Memorable; Environs Make A Visit Enjoyable”. Visitors treated in a Haughty or Shoddy Manner WILL NEVER FORGET their poor Experiences!
Alaskans have focused their Marketing Efforts On Asian, European, Indian, and South American Citizens that it hopes will ‘morph’ into Visitors to the State. This is interesting in that the while Alaska has its Mountain Beauty, Asia and India have the Himalayan Mountains and South America has the Andes to enjoy, and of course, Europe has the Alps.
While a “Newbie” Marketeer may think that the Physical Assets of that State are ‘Neutralized’ by other Mountains of the World, an Astute Marketeer might look further. He or she may notice that an Alaskan Political Figure, who ran in a U.S. Presidential Campaign, caught the attention of various Citizens of the World. Additionally, Media Video Productions about various aspects of the State were transmitted in International Markets (largely independent of Official Marketing Activities). Perhaps, the Independency of Attitude exhibited by these “Media and Political Celebrities” attracted the ‘Psyches’ of these Disparate Visitors. After all, Alaska is noted, to its credit, as a State of Residents: “Not wanting to be under Any-one’s Thumb”.
The Varied Countries’ Visitors to Alaska are from: Australia, Austria, China, Germany, Japan, Korea, New Zealand, Switzerland, Taiwan, and the United Kingdom, amongst others.
A Corporate or State Marketing “Professional” may want to examine Alaska’s Marketing Plan and see how it might have elements in it that can help them where they are located. It seems all too often, Marketeers start believing their OWN ASSESSMENTS of the effectiveness of their Marketing Programs, even when the result are contrary in actuality! For example, how often do Urban Authorities declare theirs to be an “International City” when the visitors are overwhelmingly Nationals (and wherever one looks, Locals are principally driving around the city in ‘Pickup Trucks’ or ‘S.U.V.’s with Darkened Windows); Real International?
Marketeers might do themselves a favor and travel to Athens, Beijing, Dar es Salaam, London, Monaco, Moscow, Mumbai, Paris, Sao Paolo, Seoul, Tokyo, and experience Real “International Cities”. The education can only help broaden one’s thinking when it comes to “International Thinking” and clarify what how their City actually compares in this Global League..
Reality.
Reference: http://www.adn.com/2014/01/11/3268750/alaska-tourism-courting-indian.html