News Analysis: Ferrari had decided to ensure its purchasers think the cars they purchase will maintain higher residual values over time (by limiting production quantities). In doing so, buyers would be willing to pay more per unit (thereby ensuring the profitability to Ferrari) it was hoped.
Ferrari’s World Renown is Priceless; its wise Marketing Department is Prescient.
The Ferrari Marketing Department’s plan has been a success. The revenues being generated by Ferrari are the envy of other automobile manufacturers.
This Horse is a Thoroughbred.
Reality.
Reference: http://news.sky.com/story/1213664/britain-overtakes-germany-in-ferrari-sales