Cyprus has lead the way in clean, clear waters for its beaches. Other countries in extremely close rankings are: Austria, Malta, Greece, and Croatia; all are to be congratulated. As International Businessmen, we know from our travels, how enticing is is to swim in clean, clear waters. Additionally, from a commercial point of view: ‘Cleanliness and Purity of Waters’ are sought for man’s psyche [beautiful, compelling, and rewarding].
International visitors, with much cash to spend, will seek out not only ‘Five Star’ hotels, but will also seek out beautiful beaches which are deemed ‘Safe’ in which to swim. Smart businessmen should certainly seek certification of their adjoining waters as an excellent marketing tool.
It behooves all businessmen to do everything possible to make sure their beaches and waters are not only ‘non-polluted’ but of the highest level in ‘cleanliness and clarity’. Clean waters can make for: Clear ‘Selling’ of one’s “ship” to possible ‘passengers’. It can mean more Euros into one’s business bank account.
Reality: A wholesome image, backed by verification, endures for those who want to win.
Reference: https://www.financialmirror.com/2020/06/09/cyprus-has-cleanest-beaches-in-europe/