Chinese Drank 1.865 Billion Bottles (155 Million Nine-Liter Cases) of Red Wine in 2013

News Analysis:  Red, the Chinese Color of Prosperity, may have influenced Chinese Citizens to enjoy both the Taste as well as the Appearance of the Wines they consumed. Now that China consumes more Red Wine than even France or Italy, Vinologists are ‘Getting the Business Message’ and are working on new Varieties for Chinese Consumption.

The growing sophistication of Consumers allows Greater Sales of Foreign Wines into the Chinese Market.

The Chinese also have, beyond their Wonderful Culture, and Fine Intellect, a Social/Economic Advantage of “Numerical Scale” (not found elsewhere in the World).